I found a totally cool way to support MADD Canada AND bring awareness to impaired driving; the IPromise campaign. This is a campaign dedicated to raising money and awareness for MADD Canada along with spreading the word among drivers about the potential consequences of drinking and driving.
Easy. Visit the website and purchase your I Promise bracelet for $5 ($2 goes directly to MADD Canada). Then wear it.
By wearing the I Promise bracelet, you demonstrate to your Mom and the world around you your commitment to safe and sober driving now and always.
Their promotional video really brought the campaign message home to me. Total wow factor. I can’t wait to get my bracelets and wear them with pride.
I Promise! Do you?
Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.
More blog deliciousness here:
- August McLaughlin dishes the dirt on a slew of fabulous and super productive tips on managing the social media time suck! And features and urban word to BOOT – squee!
- Loved Writers in the Storm feature post on media and self promo by Tara Lain, a public relations and advertising executive. If anyone would know, it’s Tara and she delivers great info in spades.
- Kristen Lamb did a great post that explained why writers’ must also be bloggers.