Tie a MADD Canada red ribbon and show the world you pledge to drive sober

Across Canada, local chapters of MADD Canada are launching the Project Red Ribbon campaign. From November 1st to the first Monday after New Year’s Day, local Chapters together with area businesses are asking residents of their communities to tie a MADD Canada red ribbon to their antenna, side mirror or other visible location on the vehicle and/or on their key chain, purse, backpack or briefcase.

The red ribbon is a small but powerful symbol. It signifies a person’s commitment to drive safe and sober during the holiday season and throughout the year. It also serves as a tribute to all victims who have been killed or injured in impaired driving crashes.

Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars; with so many social gatherings and holiday toasts, there is a high risk for impaired driving.

And this year is especially uberlicious because it marks the 25th anniversary of Project Red Ribbon and a 25-year-long partnership with Allstate Insurance Company. Can you imagine? How often do you hear about a 25-year-long corporate partnership? Love it!

In that time, Allstate Canada has been a supporter of many of MADD Canada’s programs, including Project Red RibbonCampaign 911 and the School Assembly Program, as well as numerous statistical and research publications, resources for victims and other resource, education and awareness materials. Not to mention, Allstate Canada is the Title Sponsor of the 2012 Project Red Ribbon campaign.

In honour of the 25th annual Project Red Ribbon campaign, a special statement is being released by Prime Minister Stephen Harper, and Member Statements are being read in the House of Commons and the Senate. Across the country, provincial/territorial proclamations, statements or other observances to mark Project Red Ribbon are happening in: Newfoundland and Labrador, Prince Edward Island, Nova Scotia, New Brunswick, Québec, Manitoba, Saskatchewan, Alberta, British Columbia, the Yukon and Nunavut.

It breaks my heart and is so unfortunate that we continue to need campaigns such as this. Sad that impaired driving isn’t a thing of the past. Despite federal and provincial/territorial laws and penalties, police enforcement and awareness efforts, and despite the obvious risk of crash, death and injury, people are still getting behind the wheel impaired. On average, every single day, 4 Canadians die and 174 are injured in impairment-related crashes. That’s almost 1,500 deaths and over 63,000 injured every year. Impaired driving is the leading criminal cause of death in Canada.

It’s unacceptable that this year tens of thousands additional family members and friends will have to cope with the loss of a loved one or with a serious injury, all because someone chose to drive impaired. Impaired driving is not an ‘accident’ – someone makes a decision to get behind the wheel impaired. It’s 100% preventable.

So….this holiday season:

  • Plan ahead for your holiday events, and encourage your families and friends to do the same.
  • Take a cab, take public transit, arrange a designated driver or plan to stay the night.
  • And remember, if you see an impaired driver, call 911 and report that driver. The call may just save a life.

You can get your red ribbon by donating online at MADD Canada’s web site, visiting one of MADD Canada’s many sponsors’ outlets, or contacting your nearest MADD Canada Chapter or Community Leader.

Everyone in Canada (and around the world) has the power to stop this senseless and needless crime.

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Did you know about the Project Red Ribbon campaign? Will you wear your red ribbons with pride? How else do you publically display your commitment to drive sober? I’d love to hear your thoughts…

On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter, YouTube, and on the Web.

Text MADD to 45678 to donate $5 today. Report impaired drivers – CALL 911.

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