Stick people get animated for MADD Canada

I’m sure you’ve seen them; the stick families. The little decal representations of family members, pets, hobbies etc on display on the rear window of vehicles as a symbol of the vehicle’s precious cargo. It’s hugely popular here.

I think they are adorable! I’d love to have a little stick decal of Hubby, the Dude and TESS!!

One MADD Canada chapter, MADD Edmonton & Area, is tapping into the stick family decal phenomenon to drive the message of impaired driving home. They’ve developed the Stick Family Campaign; animated decal stick figure family illustrating what happens after a tragic car crash has occurred. Like last week’s post with Simple Plan’s video, this campaign shifts the focus away from impaired drivers and shines a light on the families who are affected by the carelessness of impaired driving.


I get goose bumps every time I watch it. So simple yet so powerful.

I love how this campaign is designed to make us think critically about a serious situation because, as the commercial shows and we all know, the decision to drive impaired has long and devastating effects.

The Stick Family Campaign also produced coordinating print material and impaired driving awareness decals.

However, I haven’t been able to track down where a person can buy these decals specifically although I believe you can get window decals custom-made at local print/design shops. Hmmmm…something to consider….

What do you think of using a popular fad like the stick family decals to relay an important message? Do you have stick family decals on your vehicles? Would you have some custom-made in honor of a loved one or to relay socially responsible messaging that’s close to your heart? I’d love to hear your thoughts…

On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter, YouTube, and on the Web.

Text MADD to 45678 to donate $5 today. Report impaired drivers – CALL 911.

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  1. That’s an effective video, Natalie! So are those other decals. Anything that gets folks to THINK first.

  2. Love the subtlety.

  3. Wow, that video was powerful. *shudder*

  4. MADD Canada comes up with the best ideas. This is a power and simple message, which usually works better than louder messages. Well done, MADD Canada!

    • Don’t they?!?! This was the work of the local Edmonton Chapter and I just think it’s amazing that there are such innovative and creative supporters all across the country!
      So true, sometimes the more simple and subtle, the more powerful!

  5. Very powerful message in that video, Natalie. I think using any means available to get the message out and stuck in drivers’ heads is worthwhile. As soon as you find out where to get those decals, please let us all know!
    Thanks for the shout out!

  6. Elena Aitken says:

    WOW. Just. Wow.

  7. wonderful video. but hard to watch…so much pain in just a few moments. thanks for sharing natalie.

  8. WOW! My laptop refuses to play sound on videos, but the images were powerful.

    I say any way the message can be delivered is a good way. Use humor, use stick figures, use survivor interviews, use impaired drivers with their own life-altering injuries (as they do for text messaging here in the states)…

    People learn and listen in different ways. Just one pinged button for a potential impaired driver/vehicular homicide makes a difference.

    I so admire your ongoing commitment to this campaign for lives, Nat.

    • You said it best Gloria. People learn and listen in different ways. The more creative and innovative we can be, the better chance that the most people can absorb and hopefully make smart choices.

      Thank you!!! I couldn’t do it without all of you!! Your comments, tweets, Facebook messages and support. 🙂

  9. I would decal it up. 😉

  10. Hubby AKA Natsman says:

    I really liked this video …very well done!!!

    PS: Check out Hubby’s Corner Anniveresary Edition tomorrow!

  11. So simple and unbelievably effective. Let us know when you discover where to buy them. Thanks!

  12. I say any means that works, fad-based included, should be used and used big time. And similar to what Patricia said, simple messages are often the most effective. Keep up the awesome work, Natalie! Love it. 🙂

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