Stick people get animated for MADD Canada

I’m sure you’ve seen them; the stick families. The little decal representations of family members, pets, hobbies etc on display on the rear window of vehicles as a symbol of the vehicle’s precious cargo. It’s hugely popular here.

I think they are adorable! I’d love to have a little stick decal of Hubby, the Dude and TESS!!

One MADD Canada chapter, MADD Edmonton & Area, is tapping into the stick family decal phenomenon to drive the message of impaired driving home. They’ve developed the Stick Family Campaign; animated decal stick figure family illustrating what happens after a tragic car crash has occurred. Like last week’s post with Simple Plan’s video, this campaign shifts the focus away from impaired drivers and shines a light on the families who are affected by the carelessness of impaired driving.


I get goose bumps every time I watch it. So simple yet so powerful.

I love how this campaign is designed to make us think critically about a serious situation because, as the commercial shows and we all know, the decision to drive impaired has long and devastating effects.

The Stick Family Campaign also produced coordinating print material and impaired driving awareness decals.

However, I haven’t been able to track down where a person can buy these decals specifically although I believe you can get window decals custom-made at local print/design shops. Hmmmm…something to consider….

What do you think of using a popular fad like the stick family decals to relay an important message? Do you have stick family decals on your vehicles? Would you have some custom-made in honor of a loved one or to relay socially responsible messaging that’s close to your heart? I’d love to hear your thoughts…

On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter, YouTube, and on the Web.

Text MADD to 45678 to donate $5 today. Report impaired drivers – CALL 911.

More blog deliciousness here:

%d bloggers like this: