KIA Canada driving the message to drive sober

I love KIA Canada.

They are participating in Targa Newfoundland, a 2200 kilometer road course competition for die-hard motorsport enthusiasts happening this week and weekend (September 8-15, 2012). It’s the first and only event of its kind to be held in North America.

What is so cool and special about KIA Canada participating in Targa Newfoundland; other than a kick-ass road race?

I am so glad you ask!

To support MADD Canada’s goal to raise awareness of the dangers of impaired driving, earlier this year KIA Canada launched a Facebook app called ‘Sign the Car’. It enabled hundreds of Canadian from coast to coast to take the pledge to drive sober. And in honor of their commitment, each pledge’s signature was digitally imprinted on the “I Pledge” Kia Forte Koup, which will be raced in the Targa Newfoundland and will be featured in Canadian auto shows this winter.

And you know that both hubby and I took the pledge, as did many of our friends and family, so that means our names are somewhere on that car! How cool is that?!

The “I Pledge” Kia Forte Koup will be driven by a team of two; professional driver and journalist, Jacques Deshaies, will be the driver while his colleague, Marc Bouchard, will be his co-driver. The two have been deemed Kia’s ‘Designated Drivers’ team (LOVE THAT) and will promote the importance of MADD Canada’s mission – to stop impaired driving while driving in Targa Newfoundland.


Not to mention, KIA Canada is the presenting sponsor of MADD Canada’s school assembly program implemented to reduce impaired driving among youth, which was officially launched in Ontario this week. The program will educate more than 1 million students about the dangers of impaired driving over the coming school year.

As part of this sponsorship, did you know that Kia Canada Inc. also donates the use of 10 vehicles to MADD Canada. Yip. I mean…does it get any better than that? They donate 5 Kia Sedonas that are used by field representatives who deliver the school assembly program to schools across the country and the other 5 Kia Souls are used by Chapters across the country to promote local activities and events. These KIA Canada MADD Canada vehicles are decked out with MADD Canada’s logo and messaging and are uber attention-grabbing. One more tool to raise public awareness of MADD Canada and the need to stop impaired driving.

And…they produce amazing socially responsible commercials that promote not just their vehicles, but an important message:


Be sure to show KIA Canada your love. Like them on Facebook, follow them on Twitter, visit their YouTube Channel, and check out their website!

Have you heard of Targa Newfoundland? Did you take the “I Pledge”? Know of any other socially fabulous companies you’d love to give a shout out to?

On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), YouTube, and on the Web.

More blog deliciousness here:



  1. prudencemacleod says:

    Ok, it has to be said. KIA rocks!!

  2. My first car was a Kia. So glad at least they’re supporting the efforts to drive the message home.

  3. LOL I did better than all of the above, I bought one LOL….I have been aware of the campaign. mostly because of your experience I’m more tuned into MADD than ever. and then the car purchase hooks me up in another way. thanks for sharing about it

    • Awwwww love it Louise!!!

      You know, it totally rocks my world to read that because of my little blog, you are more tuned into MADD than ever before…makes my heart swell with pride. And I can’t say THANK YOU enough. You are here week after week showing your support, commenting, tweeting my posts and…well…thank you doesn’t even come close to my gratitude…MUAH!!!

      Here’s to all of us driving KIA’s!!!

  4. Thanks to you, I took the pledge too! What fun to think all our names are on that car. They should have yours in sparkly pink, Nat, with all the good you do for them!

    • AWWWWW love that Patricia. Thank you for taking the pledge – LOVE the idea of all of us with our names on the car and…for the sparkly pink suggestion. I love it and agree completely. LOL!! Too cute…

      THANK YOU for everything you do and all your support Patricia….means the world to me!

  5. Keep the messages rolling, Natalie. I am oh-so-NOT-surprised your names are on that car.

    I’ve seen what I think are extremely effective messages lately warning against texting while driving, and wonder if the principle and sobering message might hit home for some teens (and adults). In one, there is a young man who can barely speak. He admits he suffered brain damage from an accident that occurred while he was sending a text. Then, it shows the cell phone with the message he was sending. It simply shows a screen with something like, “Where are…”

    In another, a sister’s voice is in the background as a camera pans the scene of a head-on collision with a tree — an accident that killed her sister. Same type of visual at the end with a half-finished, inane, non-urgent text.

    Every time I see it, I think how jolting it is to realize what impact those decisions had on young lives. Anything to get the word out.

    • Those commercials kill me. And drive a great point home…

    • I have seen that commercial too Gloria and it is COMPELLING to say the least. I might have to feature it again on the blog because it is so moving. I am with ya…I hope and pray that people are getting the message that driving while impaired, texting or distracted is simply NOT worth the risk…period!

      Thanks for the support and uber reminder!!!

  6. These are just the best. I love it when corporate sponsors step up to the plate and aren’t afraid of what the community at large might think about their stance. My kind of people. Here are some eye popping statistics from the U.S. I picked up from a recent documentary – 73% of all felony charges in the US are alcohol related, if 2.1 million people in the United States didn’t pick up a bottle, they would be free of prision today. and

    • I couldn’t agree more. I LOVE it when corporate sponsors STEP up to the plate and prove that they aren’t just there to doll out the cash (which rocks and is needed to) but that they walk the talk in more ways than one. Love it!!!

      SHUT THE FRONT DOOR….that is WILD Sheri…wild!!

      If only, eh?!?!?! If only….

  7. That’s pretty brilliant! And now you know that you have to one day scour the car to find your names. 😉


  1. […] dinner which is totally groovy. MADD Canada sponsors, as you’ve read in a recent post I did about KIA Canada, go above and beyond so to be able to offer some form of personal gratitude will be super special […]

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