Well call me crazy but I just love this latest impaired driving awareness tactic in the US.
Shut up?!??! I know!!!
Picture this. You’re a guy (ok…just hang in there with me…). You are at a bar. You’ve had a few too many. You are planning to head out and drive yourself home but first, you need to hit the loo. As you stand there draining the lizard, a female voice pipes up and says:
“Listen up. That’s right, I’m talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favour: Call a sober friend or a cab. Oh, and don’t forget, wash your hands. Call a ride…get home safe!”
I love it!
Imagine the surprise customers would have. It’d be like a voice from God giving one last reminder.
The cakes also have the “Call a ride. Get home safe.” message imprinted on them.
You know, it’s the same message but it’s a completely new and unique way to get it out there. And quite frankly, anything that will get people’s attention, get them talking, and maybe even take pause before getting behind the wheel is uberlicous in my books!
Would a talking urinal cake make you think twice about driving impaired? Do you think it’ll be effective at getting the message across in a new way? I’d love to hear your thoughts!
On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.
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