Campaign 911 works | ATMs raise funds for MADD Canada

Hubby and I are off on a little impromptu vacation today. We left Wednesday evening to jet set to beach/cottage country for a couple of days of fun in the sun. That being said, I wanted to tell you about two uberlicious impaired driving initiatives that totally tickle my fancy!

Campaign 911

You’ve heard me talk about MADD Canada’s 911 campaign here. This is a Canada-wide initiative where you…yes you…are encourage to call 911 if you suspect someone is driving (car, truck, boat, ATV) impaired. But does it work?

Well CBC News issued a news report on Tuesday about the uberlicious success the program is having in just ONE Canadian city; Halifax. Police in that city say that they charge around 60 people PER MONTH with impaired driving and that about 35% of those charges are a result of citizen calling in complaints.

Isn’t that amazing?!?!! 35%!


Keep up the great work fine citizen and I encourage anyone and everyone to take part if need be. You can find MADD Canada’s 10 possible signs of an impaired driver here.

Note: you don’t need to worry about the cell phone ban when calling in to report a suspected impaired driver because you are exempt from the ban when you are calling 911!

ATM raise funds for MADD Canada

The StarPhoenix reported that 2 liquor stores in Regina, Saskatchewan are kicking off a new pilot project this past week that will help raise funds for MADD Canada. If you get cash out from the ATMs installed at the South Albert and North Albert liquor stores, the .99 cent fee will go to MADD Canada (reportedly one of the cheapest fees within Canada).

Of those .99 cents, MADD Canada will donate .9 cents to Students Against Drunk Driving (SADD) in Saskatchewan, which will help fund its programs. The other .90 cents will go towards MADD Canada’s many programs including school assembly programs, advertising, and the report impaired drivers campaign in that province.

Even BETTER is that this pilot project follows the lead of 2 others in Newfoundland and Prince Edward Island.

Here’s to all our Canadian provinces and USA states getting on board with this uberlicious initiative. Total win-win!

Even though hubby and I are off and about playing in the sand and soaking up some sun, feel free to comment. Your support, thoughts and words mean the world to us and we’ll catch up with y’all on Sunday upon our return.

Would you considering calling 911 if you suspected someone to be impaired driving? What if it was a friend or someone you knew? What do you think of the ATM program? Know of any other great fundraising initiatives?

On August 1, 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), YouTube, and on the Web.

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  1. It wasn’t so long ago that MADD had trouble getting attention or being taken seriously. It took the work and dedication of many courageous people, not only mothers, to reach the point where laws are changing… for the good. Seems silly that the battle took so long, or that there was even a battle at all, when keeping drunk drivers off the road benefits everyone, including the drunk drivers and their families.

  2. I have called the police before when I thought someone was driving drunk. Too many tragedies take place to just sit back and not do something.

  3. Thanks for the update on these terrific programs. It’s SO good to see the stats improving. I’m off to tweet, etc. Have a super fabulous mini-vacay!

  4. What great initiatives. Sometimes people feel powerless — this gives them the power to do something (even though anyone can do this anywhere — sometimes we all need a push)!

  5. That 911 program sounds terrific! Power to the people for getting the job done. (I admit to wondering how many false positives there have been, but a few are worth the trouble.) We need to take our role as citizens more seriously at times and be willing to report criminal behavior when we see it. That one phone call could save someone’s life. Thanks, Natalie!

    • I wondered the same thing Julie but in countless news pieces I have read and in speaking to police, I have heard time and time again that they don’t mind false calls because they know that when they do pan out, they save lives!! And here’s to people feeling empowered to do what is right in creating communities they are proud to live in.

  6. Enjoy your holiday!

    I think this is a terrific program.

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