MADD Canada 2012-2013 School Assembly Program is now booking

According to MADD Canada, road crashes continue to be the number one cause of death among young people in Canada and alcohol is a factor in nearly 45% of those crashes. How desperately sad is that?

In an effort to stop impaired driving among teens, MADD Canada offers an annual school assembly programs that is designed to communicate specifically with young people; on their level and in their language. The program is given across Canada to more than 1 million students from Grades 7 through 12. It presents students with solid information and best practices in a style that we all hope will encourage them to make the decision to drive sober and to never get in the car with someone they suspect has been drinking.

This year, hubby and I were super-duper proud of The Dude when he was approached by MADD Canada to take part in the 2012-2013 video and agreed. I wrote about here. I cannot imagine how difficult it was for him to share such horrific details about his experience but…he did. And I have no doubt his efforts, and those of everyone involved in the production, will save lives.

This year’s video, entitled Long Weekend, is a dramatization that highlights the devastating consequences when a teen decides to drive impaired after partying at a summer cottage. It ends with testimonials from real-life victims, like The Dude, who share their experience.

Check out this highlight:


Watching the highlight, I was blown away by the quality of the production. It’s no silly video that is going to have teens giggling from the poor acting and bad lighting. This is obviously a production that’s had a lot of thought, time, energy and fund invested in it.

MADD Canada is currently taking bookings for its upcoming School Assembly Program. For more information, visit the website.

What do you think? Powerful? Think it’ll strike a chord with teens? Think it speaks to them in their language?

In 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), YouTube, and on the Web.

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  1. awesome video, Nat. thanks for sharing their great work

  2. I’ll have to look into booking this for my school. In Calgary, nearly all Grade 9 students attend the PARTY program (PARTY=Prevent Alcohol and Risk-related Trauma in Youth). It’s a fantastic all-day program at Foothills Hospital that saves lives. It is something adults should sit through. Here’s the link: Thanks for doing such great work.

  3. It’s so great that MADD Canada has this program and such a powerful video! Our elementary school, before a big holiday weekend (I forget which one), parked a clear-glass trailer right on the grass by the school’s front door. In the trailer was a horribly smashed up car from a drunk driving collision, accompanied by the details about the incident. EVERYONE stopped and looked: kids, teachers, parents, visitors. It was horrifying and riveting at the same time. It was obvious that the driver and passengers could not have possibly survived. Sometimes it takes a visual like that to really hit home to folks. I hope it sticks with everyone who saw it.

  4. Powerful video! Thank you for being an advocate of this cause that is so dear to your heart. It’s completely unnecessary for anyone to drink and drive. The more we can get the word out, the better. Thank you and keep these posts coming 🙂

  5. A very powerful video with a great message. Thanks for continually keeping the message going. I hope this video resonates with a lot of people and causes them to set down their keys if they’ve had too much to drink.

  6. Very powerful video and one that should be presented at every single high school. Thanks for getting the word out and for continuing to focus on this all-important issue. Don’t drink and drive – how simple is that?


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  2. […] Howe’s took part in this year’s MADD Canada’s school assembly program video which The Dude also participated in so I am very familiar with their story and felt an even deeper […]

  3. […] to mention, KIA Canada is the presenting sponsor of MADD Canada’s school assembly program implemented to reduce impaired driving among youth, which was officially launched in Ontario this […]

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