Is humor an effective way to get an important message across?

The videos below are part of MADD Canada’s public television campaigns. Every time I catch one airing on TV, I always turn up the sound and have a little giggle fest. I mean…you have to admit, they are a riot! And heck, I always thought that would make them very effective at hitting home with their target audience.


At the same time, I am wondering if humor like this is an effective way to get the point across? Or does a little bit of the seriousness get lost in the funny bits?

Do you think either of these commercials would make a teen or young adult sit up and take notice or would they just laugh it off? I’d love to hear your thoughts!

Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

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