The Keys tells the story of a girl who drinks and drives…and dies

Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver. In honor of Donna Jean Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

So last Friday I talked about Sara G and how she’s putting her vocal talents to work for MADD Canada with a fantastic PSA (thank you Sara – you rock). This week, I came across more musical talent working the airwaves for MADD Canada.

Meet Danica Danielsen. She’s an 18-year-old Canadian country music artist with a soulful voice that will make you pause and take notice. Her song, The Keys, tells an incredibly powerful story about a girl who drinks, drives and dies. The song is sang from a first-person perspective as she looks down at her funeral and all the sorrow she has caused…and her regrets!

My heart jumped into my throat and tears welled up towards the end with some powerful lyrics about her mother’s pleas. Wowzers!

Not to mention, Danica is donating a portion of her sales of The Keys to MADD Canada. Woot woot!

I hope you’ll take the time to visit her website Danica Danielsen and have a listen to The Keys and consider hitting iTunes to support this wonderful artist and MADD Canada.

How did the song and lyrics make you feel as you listened to it? Do you think songs with lyrics like The Keys are a powerful way to create awareness about the dangers of drinking and driving? Do you think they reach a different target audience or perhaps speak to a specific target audience more effectively than perhaps other forms of traditional media?

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), YouTube, and on the Web.

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