Great impaired driving awareness initiatives

Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver. In honor of Donna Jean Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Project Red Ribbon Update

I am so stoked that Irving Oil and MADD Canada are not only continuing their Project Red Ribbon partnership but they are EXPANDING it. How you ask?

Last year, from December 16 to January 3, Irving Oil’s fleet of trucks in Nova Scotia and New Brunswick featured MADD Canada’s symbolic red ribbon to remind people that road safety is everyone’s responsibility. And, as part of Project Red Ribbon campaign, around 70 Irving Oil drivers throughout the region received special training by police departments on how to spot and report dangerous drivers.

Well this year, Irving Oil expanded that specialized training to include all of their drivers and other employees in an effort to help keep impaired drivers off the road. Over 100 Irving Oil fleet drivers and other employees were taught how to identify and report potentially unsafe or impaired drivers.

Isn’t that uberlicously wonderful! Join me in raising your hats to Irving Oil and MADD Canada! Woot woot – keep up the great work!

Have you see TLC’s new show; DUI?

With a COPS-type format, DUI is a new TV series brought to us by TLC set in Oklahoma. The show follows police battling impaired driving while also following suspected drunk drivers through the legal system. It showcases the harsh realities of impaired driving arrests including the personal, financial, legal, social and emotional consequences for individuals. Twelve episodes have been produced with the first 6 airing December 2011 and the next 6 in 2012.

Hubby and I have been setting the PVR like clockwork to make sure we don’t miss an episode. I will tell you, seeing how impaired drivers are handled south of the border has been refreshing. These people know how to cut to the chase. Ain’t no messing around.

If you haven’t watched it yet, be sure to check it out on Thursdays at 8/9c on TLC.

In the meantime, here are a few clips.


A huge thanks and my kudos to TLC for doing their part in helping prevent impaired driving by creating awareness! Uberliciously cool!

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), and on the Web.

For 2012, I would like to use my blog to highlight what IS being done to eradicate impaired driving and to bring awareness to this crime. I want to focus on the good…so hopefully it grows! If you have any stories, websites, videos etc that made you sit up and say “wow”, please share them with me….so I can spread the word!



  1. Yay to Irving Oil and MADD Canada! That’s an awesome initiative Irving Oil is taking. I love it. I haven’t heard of the TLC show, but you know I’ll be setting my DVR to catch it. What a fascinating idea and I’m sure it will do good here and up in Canada.

    Love your positive spin for next year. I’ll keep a look out for anything super fabulous for your blog. Good job, Natalie! I think MADD Canada needs to give you a medal or a tiara or something to thank you for all your awesomeness. Mwuah!

    • Thank you Tameri – I super appreciate your support!! The DUI show is fantastic at really getting to the heart of the issue. I hope people watch and think twice before getting behind the wheel of a car. And I am just thrilled to see companies and organizations really taking a strong stand towards impaired driving awareness and prevention. I was sooo pumped to hear what Irving Oil and MADD Canada were doing – ahhhmazing!
      Yes, definitely send me anything you see…I’ll be doing some mass research over the holidays because we all know, what you focus on grows…woot woot!
      Eeeekeee….I might just buy myself a little tiara….LOL!
      MWUAH!!! HUGS!!!

  2. This is awesome news. I have been a supporter of Madd forever. I guess now I have to become and Irving Oil fan too. 🙂

    • Wonderful Prudence – the work MADD does is amazing. When we went through our court dates (over a dozen) a local MADD representative attended EVERY SINGLE court date. They also paid for an all-expense paid trip for hubby and the Dude to attend a healing weekend….the are amazing in their victim support, advocacy, and awareness campaigns! And yes, Irving Oil has been doing amazing things in partnership with them over the years. 🙂

  3. Just want to say thank you for these Friday impaired driving awareness posts – I know this isn’t your usual upbeat or cutesy pink topic. I also know this is the post that takes the most work and gets the lowest numbers on a weekly basis. It’s not an easy topic to research, write about or revisit – but you make it look easy! It means the world to have you carrying the torch in Mamma K’s memory and bring awareness and attention to impaired driving everywhere now by using your blog voice – I’m positive you have save or changed a life out there somewhere – I know you’ve changed mine! You’re the best! Schmoochies!

    • Snifffffffffffffffffffflesssssss….You made me cry!
      They may not be the sexiest post. They may not be the most read. They may be hard and time consuming to write. But they are the posts that fill me with extreme pride that I am doing what I can to make a difference. And I pray, trust, and hope that someone, somewhere reads one of these posts and makes a different choice…
      I love you hubby….YOU have changed MY world!

  4. Right on. Alberta has enacted new drunk driving laws that take drivers off the road at .05 rather than .08. while the hospitality industry is upset, I’m not. Drinking must never mix with driving. Period. Never. Never. Never.

    I’ll look for that series on TLC

    • I saw the new laws in Alberta and like you Louise, did a big WOOT WOOT! I agree, I don’t feel bad for the hospitality industry one bit. Drinking and driving should never mix. Period! There are always other options and choices that can be made.
      I hope you enjoy the series and thank YOU for your support! 🙂

  5. I am glad to see there is information about drunk driving going out. It does seem like the most preventable thing ever. It helps when taxi companies work free for New Years or any other big holiday nights. Me, if I’m going out drinking I plan for taxi fare into my budget. Back in the bar hopping days, having the taxi take us through the Taco Bell drive through was a highlight of most evenings. We always planned ahead and took a taxi from home, so there was no way we could drive if we got to drunk to make a good choice. It really is that simple.

    • Love that Emma and you are so right! It is the most preventable thing ever and I love that you’ve always ensured you had a plan that involved getting home safe and sound! It IS really that simple. LOVE IT! Thanks for your uber fav support!

  6. Very sorry for your loss, Natalie. I’ve heard a lot of similar tragic accounts involving drunk drivers. Personally I never liked drinking all that much. Haven’t had so much as one beer in almost three years. I’m into my body big time and I think booze wears out the body.On the other hand, when done correctly, partying can be relaxing and great fun. Nonetheless when I take my car out on weekends, not to mention holidays, I remind myself of just how many intoxicated drivers are wheeling around out there. I then slip into defensive mode. Meanwhile, have yourself a wonderful holiday.

    • Thank you so much Roy – I really appreciate your sentiments. LOVE that you are big time into your body – shouldn’t we all be!?!? And you are right, if we are going to drink, party and have fun, there are many ways to do it that are fun, relaxing, and don’t put anyone in danger.
      I think you are SMART to drive defensive…I know we do!! 🙂 It’s sad that we have to but there’s no accounting for stupid people who choose to drink and drive so we are better safe than sorry. 🙂
      Hope you and Alicia are having a wonderful holiday season!

  7. Three cheers to Irving Oil and MADD and to you, Natalie! Most of us wouldn’t know about this were it not for you posting it. Don’t be discouraged about numbers as we all know it takes time for word to get out. I suspect there is no blog about impaired driving that is better than yours and the rest of us need to really focus on promoting it in the new year. “Smoochies” to you and hubby … you are both just too sweet with each other and we love it. Mama K would be so proud.

    • Sniffffff….I really appreciate your support and such amazing kind words Patricia….love that!! Your comments on my impaired driving posts always inspire and motivate me to keep going.
      SMOOCHIES back to you!!!!
      P.S. I think Mamma K would be incredibly proud too!!! Sniff…

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