Great impaired driving awareness initiatives

Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver. In honor of Donna Jean Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Project Red Ribbon Update

I am so stoked that Irving Oil and MADD Canada are not only continuing their Project Red Ribbon partnership but they are EXPANDING it. How you ask?

Last year, from December 16 to January 3, Irving Oil’s fleet of trucks in Nova Scotia and New Brunswick featured MADD Canada’s symbolic red ribbon to remind people that road safety is everyone’s responsibility. And, as part of Project Red Ribbon campaign, around 70 Irving Oil drivers throughout the region received special training by police departments on how to spot and report dangerous drivers.

Well this year, Irving Oil expanded that specialized training to include all of their drivers and other employees in an effort to help keep impaired drivers off the road. Over 100 Irving Oil fleet drivers and other employees were taught how to identify and report potentially unsafe or impaired drivers.

Isn’t that uberlicously wonderful! Join me in raising your hats to Irving Oil and MADD Canada! Woot woot – keep up the great work!

Have you see TLC’s new show; DUI?

With a COPS-type format, DUI is a new TV series brought to us by TLC set in Oklahoma. The show follows police battling impaired driving while also following suspected drunk drivers through the legal system. It showcases the harsh realities of impaired driving arrests including the personal, financial, legal, social and emotional consequences for individuals. Twelve episodes have been produced with the first 6 airing December 2011 and the next 6 in 2012.

Hubby and I have been setting the PVR like clockwork to make sure we don’t miss an episode. I will tell you, seeing how impaired drivers are handled south of the border has been refreshing. These people know how to cut to the chase. Ain’t no messing around.

If you haven’t watched it yet, be sure to check it out on Thursdays at 8/9c on TLC.

In the meantime, here are a few clips.


A huge thanks and my kudos to TLC for doing their part in helping prevent impaired driving by creating awareness! Uberliciously cool!

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), and on the Web.

For 2012, I would like to use my blog to highlight what IS being done to eradicate impaired driving and to bring awareness to this crime. I want to focus on the good…so hopefully it grows! If you have any stories, websites, videos etc that made you sit up and say “wow”, please share them with me….so I can spread the word!

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