Sneak peak at Kia Canada’s NEW TV commercial

I love it when major companies or organizations partner with MADD Canada to get the message out about impaired driving. I got a sneak peek at Kia Canada’s new TV commercial, “Make It Stop” for its I Pledge Campaign and I was thrilled. Wow. It brought tears to my eyes and I’d like to share it with all of you.


Take the Pledge this holiday to drive safe and sober. Visit and join me in taking the pledge.


20-year-old man sentenced to impaired driving causing death

Sad news this week. A 20-year-old NB man was sentenced to a WHOPPING 3 years in jail for impaired driving causing death and impaired driving causing bodily harm.

The guy was driving a Honda Civic when it left the road and collided with a telephone pole. Two teenage passengers were injured and another, a 19-year-old woman, was in a coma after the crash on August 27, 2010. She then died on October 8, 2010 as a result of the injuries she sustained in the crash.

The only decent thing the driver did was that he pleaded guilty to the charges. On top of the jail time, he’s also been prohibited from driving for a period of five years.

Seems like an inadequate sentence to me (as you all know) especially since he’ll likely be able to apply for parole (and will likely receive it) after serving only 12 months. So if you can imagine, he’ll likely be back out, living life, getting a job, moving on etc after only serving one year for her death. To me it’s like adding massive amounts of salt to her family’s already gaping wounds.

Parole hearing scheduled

I speak from experience. I can’t tell you the feeling of insane salt on our wounds when we received the notification that Trent (the impaired driver who killed my mother-in-law, Mamma K, in 2009) had applied for parole. His hearing is scheduled for late March. Meaning he will likely be out before actually even serving 1 year!

The family is invited to re-write and submit victim impact statements (you can find the ones we wrote for the court hearing here) and to attend his hearing to give cause as to why we feel he should not be released (and we plan to) but…we are realistic. We know that he’s not considered a dangerous offender (although I am not sure how much more dangerous you can get than getting hammered and running someone down on a sunny Saturday afternoon!?!?!?!) and therefore, will likely be paroled. But we will go and fight!

The ripple effect that impaired driving has is so far-reaching.

Two years ago, my beautiful mother-in-law’s life was cut tragically short by an impaired driver. In honor of Donna Jean Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.

Support MADD Canada and follow them on Facebook, Twitter (@maddcanada), and on the Web.

What did you think of Kia Canada’s commercial? Will you take the pledge? Do you think 3 years is a long enough jail sentence for impaired driving causing death…why?



  1. The double-edged sword! We want to fight to keep him in jail BUT to do so we have to submit ourselves to detailing, focusing, and reliving every little detail AGAIN – not just to write another victims impact statement but to also present, read and debate the release of the man (TRENT ALBERT MALLET) that murder my mother. And once again he just to show up in the hopes of a new beginning – this parole hearing is a positive for him – but for the family its hell! And based on past cases likely all we’ll get for all of this trouble is the displeasure of that kicked in the bag feeling as we watch the man that killed my mother rejoice and celebrate his “victory”

    • So true my love. For the family, it’s about reliving the horror and never getting total closure because wounds are constantly reopened and left raw and jagged. The justice system leaves those left behind victimized over and over again. Justice never feels like it is truly served.
      I love you!

  2. I love, love, love that Kia commercial! Gave me chills and tears.

    That’s a shame about Trent. Parole just seems like you’re rewarding them for bad behavior, you know? Have you ever talked to him? I’d really like to know if he learned anything from this. Will he make a positive change in his life and volunteer for MADD, maybe in an ER? I would really like believe that he’s changed. I don’t know why that is so important to me, but it is. Mamma K isn’t here and that man is, the least he can do is make a difference with his life.

    • I know, the commercial rocks! 🙂
      Parole. I get it but it’s a hard pill to swallow because you end up wondering why they just didn’t sentence him to one year?!?!
      No, we’ve never talked with him.
      Honestly, we have no reason to believe he has much remorse or learned anything. He hit and killed Donna in August 2009 and before we even went to court, he was charged in December 2009 for theft and assault (he stole a jacket from a store and assaulted the clerk on his way out). Then, one time in court, when expert witnesses were testifying, he actually fell asleep. So we were left with this sense that…he quite honestly didn’t give a flying frig about it.
      Once he was found guilty, things changed a bit. When 7 of us read our victim impact statements aloud in court, he did look most of us in the eye while we read our statements. He cried through most of it. And when he had an opportunity to address to the family in court before sentencing, he was crying and said he was sorry and wished he could trade places with Donna and that…was it.
      We didn’t get the sense that he was truly remorseful but more upset that he was found guilty. It felt a little too late. Sad but true…
      Like you, I hope that he’s learned and will do good with his life here on out but…I am realistic and I am not going to hold my breath. I just hope he doesn’t get drunk and kill anyone else.

  3. Gorgeous and totally heart wrenching, Natalie. Thanks for sharing it! Taking the pledge pronto.

  4. I’m heading to F/B to take the Kia pledge and I know many others will too! I’m so sorry you and your family have to confront all of those terrible memories and emotions in court again. Hugs to you, Hubby and the Dude.

  5. thanks for sharing this with us. I’m off to FB to take the pledge.

  6. Natalie, Hubby and Dude,

    So sorry to hear about what you are going through. I will keep you in my prayers this holiday season.

    Thank you for sharing the video. It made me cry :(. Going to take the pledge on FB.

    Big hug.

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