According to MADD Canada, road crashes continue to be the number one cause of death among young people in Canada and alcohol is a factor in nearly 45% of those crashes. How desperately sad is that?
In an effort to stop impaired driving among teens, MADD Canada offers an annual school assembly programs that is designed to communicate specifically with young people; on their level and in their language. The program is given across Canada to more than 1 million students from Grades 7 through 12. It presents students with solid information and best practices in a style that we all hope will encourage them to make the decision to drive sober and to never get in the car with someone they suspect has been drinking.
This year, hubby and I were super-duper proud of The Dude when he was approached by MADD Canada to take part in the 2012-2013 video and agreed. I wrote about here. I cannot imagine how difficult it was for him to share such horrific details about his experience but…he did. And I have no doubt his efforts, and those of everyone involved in the production, will save lives.
This year’s video, entitled Long Weekend, is a dramatization that highlights the devastating consequences when a teen decides to drive impaired after partying at a summer cottage. It ends with testimonials from real-life victims, like The Dude, who share their experience.
Check out this highlight:
Watching the highlight, I was blown away by the quality of the production. It’s no silly video that is going to have teens giggling from the poor acting and bad lighting. This is obviously a production that’s had a lot of thought, time, energy and fund invested in it.
MADD Canada is currently taking bookings for its upcoming School Assembly Program. For more information, visit the website.
What do you think? Powerful? Think it’ll strike a chord with teens? Think it speaks to them in their language?
In 2009, my beautiful mother-in-law’s life was cut tragically short by an impaired driver and my stepson’s life changed forever. In honor of Donna and Jordan Kennie, please don’t drink and drive. Impaired driving is 100% preventable. Think about it.
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